Heather Peszek
Creative Professional

InComm Product Control (IPC), Redmond, WA

Senior Creative Development Specialist

May 2017 to June 2019

 

• Expanded scope of work to include InComm Promotional Platforms (IPP) cross collaboration, concept creation with executive team members, and business expansion for IPP and IPC.

• Conceptualized front-end design, customer journey, and seasonal web marketing campaigns for a white label e-commerce site hosted by InComm and available to retailers for selling gift cards - their own and third party.

• Sought out by Senior Vice President of Emerging Technologies to create branding examples, sell sheets, marketing kits, and microsite UIs for corporate’s carrier billing business services.

• Created marketing collateral for new global business opportunity driving and expanding sales through in-store digital engagement via personal mobile devices  to create “Infinite-aisle” allowing more inventory with a smaller footprint.

• Named and marketed Bios Lock (BLock) “benefit denial” asset protection that digitally locks products from production to point-of-Sale.

 

InComm Product Control (IPC), Redmond, WA

Creative Development Specialist

July 2014 to May 2017 (Acquisition in August 2014)

 

• Brought in by executive leadership to review, rethink, and propose designs for a corporate presentation and RFP given to one of the United States’ largest supermarket chains representing opening a potential ~$2B market to the business.

• Spearheaded the IPC public website redesign as project manager and creative lead making IPC the first business unit to rebrand and follow corporate standards. Responsibilities included: copywriting, creating graphic assets, developing a sitemap, coordinating cross departmental and corporate efforts for deliverables and launch, and running QA to ensure clean responsive design.

• Created marketing collateral, POPs, microsite mocks, and visual pitches for the Senior Vice President of Emerging Technologies encompassing ~20 Value-Add campaign opportunities.

• Collaborated with InComm corporate to conceptualize, direct, produce, and edit a professional photo and video shoot in Los Angeles catered to IPC services.

• Worked with corporate internal training to create an educational overview of IPC services which was presented to multiple retail account managers at headquarters to encourage retail expansion.

• Created a year-end infographic incorporating cross-departmental data points which was recognized by the Senior Vice President of Emerging Technologies and headlined on the corporate intranet site.

• Lead company wide rebrand of all graphic elements and marketing collateral within the first three months of the InComm acquisition.

 

 

SIRAS – Nintendo of America (NOA), Redmond, WA

Graphic Designer, Events and Marketing Coordinator

​July 2012 - July 2014

 

• Coordinated and managed the brand repositioning effort which included a top-down website redesign. Responsibilities included: branding agency research, NDA execution, distribution of RFPs and SOWs, creating  checkpoints to set expectations for deliverables, creation of content, wireframes, trademarked service names, 25+ service overviews/brochures, 2 white papers, 4 case studies, and media kits.

• Developed the SIRAS Brand Book, a strict set of rules defining our identity through all marketing vehicles (logo, typeface, colors, voice, icons, etc.), to help strengthen brand experiences by studying best practices.

• Designed an ad campaign consisting of 8 print ads and 2 advertorials published monthly in TWICE and Chain Store Age Magazines which demonstrated customer pains solved by SIRAS services.

• Successfully cut costs to bring the FY14 tradeshow recap in $40,000 below budget.

• Developed a programmable PowerPoint presentation with catered content customizable to appropriate audiences and selling styles helping to dramatically improve document version control.

• Worked with IT to streamline login page loading times in preparation for 10,000 new simultaneous users.

• Gathered and composed a 2013 year-in-review marketing book elevating our brand and company for selling and acquisition.

• Designed an icon library specific to SIRAS services and retailer and manufacturer logistics.

 

 

SIRAS – Nintendo of America (NOA), Redmond, WA

Graphic Designer, Administrative Assistant

​July 2009 - July 2012

 

• Designed and managed ad campaigns (contracts, intellectual property approvals, submissions, publication schedule) for TWICE and Dealerscope Magazines aligned to issue content. In total, 30 ads and 38 publications were executed.

• Coordinated, edited, and produced 25 “Age of Returns” reports published in TWICE Magazine.

• Worked with Encore Las Vegas, NOA Events, and NOA Legal to transition CES strategies from Las Vegas Convention Center to a branded hospitality suite, effectively saving over $65,000 from CES 2009 to 2010.

• Rendered emerging business strategies/technologies from sketches to professional process flows/diagrams presented internally, externally, and to upper level executives at NOA.

• Developed a workbook to accurately link, track, recap, and forecast expenses for 9 annual tradeshows.

• Created a shared network folder complete with branded templates, logos, design guidelines, and frequently used documents meeting intellectual property and patent requirements.

• Enrolled in a competitive Solution Selling training course as team leader facilitating discussions and creating a presentation helping to secure my team’s win.

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SIRAS – Nintendo of America (NOA), Redmond, WA

Receptionist, Office Assistant

September 2007 - July 2009

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• Assumed the role of Tradeshow Designer and Coordinator establishing and maintaining relationships with vendors to seamlessly execute show logistics, layout, design elements, and travel for 9 shows annually.

• Implemented a system of certification standards with a master pull sheet saving time and ensuring report consistency.

• Designed office stationary, business cards, PowerPoint templates, invitations to corporate events, and banner/print ads published in Loss Prevention and Reverse Logistics Magazines.

• Designed a mock POS system, products, and functioning serial number labels to demonstrate serial number Capture at the NRF LP Conference and Expo in 2008.

• Created visual ROI guarantee and volume pricing reference to help sell services – day 1.

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LEXAS Companies LLC, Seattle, WA

Office Coordinator, Administrative Assistant

February 2007 - September 2007

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• Designed advertisements and promotional literature used to publicize 6 major properties (Escala, Tavona, Serana, Cambria Hills, and Leland Place.)

• Provided executive-level administrative support to President and principals with a demonstrated ability to improvise, multitask, meet various demanding deadlines, and focus on details.

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Freelance Work, Kirkland, WA

Graphic Designer

December 2005 - Present

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• Create social correspondence designs, logos, and branding from inception to delivery.

• Ensure quality though rigorous detail oriented drafts and press checks.

• Work one on one throughout creative process to ensure design aligns with expectations and budget.